Introduction

Lead iD and its websites, including all related pages and technologies owned, registered, or licensed by Lead iD, are committed to protecting your privacy. This Privacy Policy explains the data collection and use practices of Lead iD and all related websites owned or registered to Lead iD. It does not apply to any third-party websites, applications, products, or services for which Lead iD is not responsible. By accessing this site, you consent to the information collection and use practices described in this policy as well as the Acceptable Use Policy.

IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, THE ACCEPTABLE USE POLICY, OR THE TERMS AND CONDITIONS PROVIDED ON THIS SITE, PLEASE DO NOT PROVIDE ANY INFORMATION TO LEAD ID OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEBSITES REFERRED TO IN THIS PRIVACY POLICY.

1. Information Collection, Use, and Dissemination Practices

1.1 Collection of Information

User Direct Information

The personal data we collect will be used for the following purposes:

• When a data subject voluntarily submits/registers for offers via registration.
• Voluntarily applies to sweepstakes via registration.
• Each time you provide information to take advantage of a promotional offer, enter to win a contest, enter to win a sweepstake, send us an email, or otherwise transmit information via the site, Lead iD may obtain and collect personally identifiable information provided by you, including but not limited to:
  • Name
  • Email address
  • Mailing address
  • Social security number
  • Credit card information
  • Telephone number
  • Other information such as gender, birthday, marital status, and education level
• If you choose to access our website, use our services, or purchase our products, we may require you to provide personal information as indicated on the forms throughout the site.

Cookies, Web Beacons, and Other Information Collected Using Technology

(a) Cookies: If enabled, we may write cookies that store small amounts of data on your device about your visit to any of the pages of this Site. Cookies assist us in tracking features that appeal most to you and what content you may have viewed on past visits.

(b) IP Addresses: Lead iD automatically tracks certain information based on your behavior on the site. We may use this information for internal research on our users’ demographics, interests, and behavior to better understand, protect, and serve our community.

(c) Computer Profiles: Lead iD may collect and accumulate other anonymous data to understand and analyze the Internet experience of our visitors. This includes information like referring domain names, browser type, operating system software, screen resolutions, language settings, and JavaScript enablement.

(d) New Technology: Lead iD encourages individuals to revisit this policy for any updates regarding its use of new technology.

No Information Collected from Children

Lead iD will never knowingly collect personal information about children under the age of 18. If Lead iD obtains actual knowledge that it has collected personal information about a child under the age of 18, that information will be immediately deleted from its database.

2. Use of Individual Information

2.1 Discretion to Use Information

The personal information collected on this site and by third parties will be used to:

• Operate the site
• Provide services or products
• Carry out transactions you have requested or authorized
• Provide promotional offers via email, telephone marketing, direct mail marketing, online banner advertising, and package stuffers

2.2 Profiling and Targeted Advertising

Lead iD uses your information to create profiles and track your online browsing habits. This helps Lead iD determine which areas of its websites are most frequently visited and target advertising and promotions accordingly.

2.3 Storage of Personal Information

Lead iD stores your information in a database on its servers, protected by security measures such as firewalls. However, Lead iD cannot guarantee complete security and is not responsible for unauthorized access.

3. Use of Personal Information

3.1 Customer Service

Lead iD will use your personal information to respond to you, process and verify requests, fulfill your requests, and tailor your experience on our websites.

3.2 Complying with Legal Processes

Lead iD will disclose your personal information in response to:

• Subpoenas, court orders, warrants, or legal processes
• Establishing or exercising our legal rights or defending against legal claims
• Violations of agreements with Lead iD
• Preventing illegal activities, fraud, or threats to physical safety

3.3 Order Fulfillment

Lead iD will transfer your personal information to third parties when necessary to provide a product or service you order from such a third party.

4. Privacy Practices of Third Parties

4.1 Advertiser Cookies and Web Beacons

Advertising agencies, advertising networks, and other companies that place advertisements on the websites may use their own cookies, web beacons, and other technology to collect information. Lead iD does not control the use of such technology and is not responsible for how they gather information about you.

Updated September 2025.